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Ovaj oglas je istekao 08.06.2017. i više nije aktivan.
Sadržaj oglasa prikazan je isključivo u informativne svrhe.
Trenutno aktivne oglase pogledajte na www.posao.hr.
Ovaj oglas je istekao 08.06.2017. i više nije aktivan.
Sadržaj oglasa prikazan je isključivo u informativne svrhe.
Trenutno aktivne oglase pogledajte na www.posao.hr.
Junior Marketing Manager Mother & Child Care (m/f)
Oglas je istekao
Poslodavac:
Kategorija:
Mjesto rada:
Croatia - Home Based
Rok prijave:
08.06.2017.
O poslu
Opis radnog mjesta:
In this role, you have the opportunity to drive Philips AVENT as the leading Mother and Child Care (MCC) brand in the Adriatic countries.
You are responsible for:
• Building strong knowledge, usage and endorsement of Philips AVENT towards healthcare professionals;
• Developing brand strategy, including but not limited to portfolio management (launch new products, portfolio optimization), development and implementation of consumer & professional marketing, trade marketing;
• Developing strong consumer understanding, identify motivations, barriers and triggers;
• Sharing local learnings with the regional teams;
• Managing brand in store visibility and customer specific activations for MCC (and other brands in the specific channels)
• Managing SKU portfolio/rationalization, being responsible for the Market Introduction Process
• Supporting the annual business planning cycle; input to strategy and target setting
• Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel.
• Leading the creation of trade activation plan (LSAP) (channel strategy) for key categories in a channel under responsibility taking into account channel specifics and tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store)
• Developing and executes Channel/Account specific promotional activity, joint advertising and branding opportunities
• Creating and executing marketing plans and individual campaigns plans, in line with regional and local marketing strategy;
• Managing together with digital team the category specific digital tools;
• Developing direct strong relationships with local ley opinion leaders (medical personnel, medical associations, baby care & breast feeding associations);
• Planning and organizing relevant events and communication for medical community;
• Developing market knowledge and consumer insights;
• Managing the relation with advertising and professional marketing agencies;
• Act as prime interface to the SEE Marketing manager.
• You are a part of the SEE Personal Health Marketing team.
You are responsible for:
• Building strong knowledge, usage and endorsement of Philips AVENT towards healthcare professionals;
• Developing brand strategy, including but not limited to portfolio management (launch new products, portfolio optimization), development and implementation of consumer & professional marketing, trade marketing;
• Developing strong consumer understanding, identify motivations, barriers and triggers;
• Sharing local learnings with the regional teams;
• Managing brand in store visibility and customer specific activations for MCC (and other brands in the specific channels)
• Managing SKU portfolio/rationalization, being responsible for the Market Introduction Process
• Supporting the annual business planning cycle; input to strategy and target setting
• Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel.
• Leading the creation of trade activation plan (LSAP) (channel strategy) for key categories in a channel under responsibility taking into account channel specifics and tailor made approach covering all 4 Ps - assortment, price, promotion, presentation and communication (in-out of store)
• Developing and executes Channel/Account specific promotional activity, joint advertising and branding opportunities
• Creating and executing marketing plans and individual campaigns plans, in line with regional and local marketing strategy;
• Managing together with digital team the category specific digital tools;
• Developing direct strong relationships with local ley opinion leaders (medical personnel, medical associations, baby care & breast feeding associations);
• Planning and organizing relevant events and communication for medical community;
• Developing market knowledge and consumer insights;
• Managing the relation with advertising and professional marketing agencies;
• Act as prime interface to the SEE Marketing manager.
• You are a part of the SEE Personal Health Marketing team.
Vrsta posla:
stalni radni odnos, rad na određeno vrijeme
Županija:
Sve županije
O zaposleniku
Znanja i kvalifikacije:
To succeed in this role, you should have the following skills and experience:
• University degree, preferably marketing studies;
• Minimum 2 years of business experience in Marketing and/or Trade Marketing;
• Background in fast moving, consumer electronics or pharma, preferably within a multinational organization;
• Experience in managing marketing budgets and having profit and loss responsibility;
• Experience in driving brand awareness & knowledge via trade/digital/PR/events/CRM
• Proven operational excellence when driving complex marketing projects;
• Experience in building professional network, solid relationships and partnerships
• Excellent communication and interpersonal skills;
• Consumer & Customer oriented mindset;
• Entrepreneurial mindset;
• Strong analytical skills;
• Team player;
• Fluency in English and Croatian;
• Availability to travel.
In return, we offer you:
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
Apply via link
• University degree, preferably marketing studies;
• Minimum 2 years of business experience in Marketing and/or Trade Marketing;
• Background in fast moving, consumer electronics or pharma, preferably within a multinational organization;
• Experience in managing marketing budgets and having profit and loss responsibility;
• Experience in driving brand awareness & knowledge via trade/digital/PR/events/CRM
• Proven operational excellence when driving complex marketing projects;
• Experience in building professional network, solid relationships and partnerships
• Excellent communication and interpersonal skills;
• Consumer & Customer oriented mindset;
• Entrepreneurial mindset;
• Strong analytical skills;
• Team player;
• Fluency in English and Croatian;
• Availability to travel.
In return, we offer you:
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
Apply via link
Minimalna stručna sprema:
Viša škola
Strani jezik:
engleski, croatian
Potrebno radno iskustvo:
dvije godine
