Ovaj oglas je istekao 07.12.2015. i više nije aktivan.
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Trade Marketing Manager (m/f)
O poslu
1. Promotional Planning & Execution
• Develop regional promotional plans and competitive trade offers, with involvement of sales team, to deliver annual top-line plan.
• Develop trade marketing activities for customer, aligning with the brand direction.
• Develop trade marketing support materials and research needed to execute the plan most effectively.
• Manage the effective and efficient plan & use of agreed budget.
• Monitor the execution of annual marketing and regional plans for key retails by coordinating marketing and sales operation and sales team.
• Effectively communicate with sales team and customers for the designed channel programs for execution.
• Deliver specific marketing materials, working with the local team and with inputs from sales as appropriate all agreed marketing initiatives with excellence.
• Work closely with sales team to set up the shop in shop.
• Monitor progress of initiatives vs. agreed KPIs.
• Monitor implementation of marketing plan elements and offers and deployment of materials developed.
• Adapt plans where necessary on the basis of the KPI's.
• Provide KPI report.
• Monitor trade spending within the agreed budget.
2. Stakeholder Engagement & Brand Awareness
• Establish and maintain excellent relationships with all stakeholders.
• Constantly look for opportunities to build closer relationships with customer’s sales teams and consumers, tailoring promotional plans to support business growth.
• Differentiate LELO brand from competition.
• Continually develop and share knowledge of products.
O zaposleniku
• Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs.
• Strong influencing and coaching ability, imparting knowledge in a concise and effective manner.
• Strong logical thinking ability, deliberate questioning in a comprehensive, thorough manner, able to maintain balance & principle persistence.
• Strong ability in handling customer relations, superior negotiation ability, can solve questions & challenges encountered from work in a timely manner.
Key Experiences
• Degree in Marketing or equivalent working experience in Trade Marketing role.
• Excellent knowledge of trade marketing, branding and communications in a product-centric environment, ideally in an FMCG environment.
• Excellent influencing skills, ability to impart knowledge and inspire others.
• Strong customer relationship experience, working in close partnership with key stakeholders including customers, distributors, internal functions and suppliers.
• Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
• Fluent English, reading and writing.
• Knowledge of any of the following languages would be considered as an advantage: German, Italian, French, Spanish, Swedish, Polish.
Measurement
• Promotional Sales Performance
• Customer Satisfaction & Loyalty scores
Please send your CV & motivation letter on [email protected]