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Brand (Activation) Manager (m/f)
Brand (Activation) Manager (m/f)
On behalf of our client, a successful global skincare company Beiersdorf, we are looking for someone who can show ambition, accept changes, and take responsibility in the position of Brand (Activation) Manager (m/f).
Location:
- Zagreb
Your Tasks:
- As a Brand Manager you define and execute overall brand marketing strategy and plans for respective category/brands ensuring the delivery of agreed category share, net sales, GM and brand targets and alignment with MU, regional and global brand strategy. You also ensure all plans are tailored to local consumer insights and needs.
- You also create and execute a detailed annual marketing plan including ATL, BTL, Digital, Media/PR ensuring delivery of agreed market share, profit and brand equity target.
- Drives and delivers maximum brand activity synchronization across all media and retail channels in close cooperation with Shopper & Customer Marketing, including category management, BTL & POS material.
- Creates and adapts, in conjunction with third party agencies and in agreement with the Head of Marketing Adriatic, marketing communication for respective brands (in particular ATL) to meet the requirements of the local market and in alignment to company strategy.
- Monitors and reports on own brand and competitor performance driving interventions to improve results.
- Manages marketing budget in line with agreed parameters, avoiding overspends or underspends and to protect profit if needed.
- Manages and builds relationships with third-party agencies in order to deliver best in class and cost-effective marketing campaigns.
- As a Brand Manager you implement tools to evaluate media activity ensuring opportunities and recommendations to improve performance are addressed.
Qualifications:
- Bachelor’s degree in business and/or marketing, Master's preferred
- Marketing experience, ideally in FMCG, skin or personal care
- International and cross-functional experience is beneficial
- Proven record in successful go to market campaigns
- Full knowledge of all digital marketing concepts and tools such as search, influencer marketing strategy and eCRM
- Hand-on experience with media campaigns
- Strong analytical skills
- Innovative & creative mindset
- Strong operational skills
- Entrepreneurship, high sense of responsibility, assertiveness, self-reflection
- Can-do mentality and strong prioritization skills
- Excellent communication and presentation skills
- Driving and sharing learnings within the organization and proactively creating & implementing changes
- Strong team player who enjoys cross-functional teamwork
- Computer literacy
- Fluent in English and Croatian
If you have a „can-do“ attitude, associative approach to work, and a genuine desire to learn and grow professionally, introduce yourself to us with a structured CV in English language. Only shortlisted candidates will be contacted.
MANPOWER d.o.o. za privremeno zapošljavanje
OIB 35539279541, MB: 02452812, IBAN: HR41 2340 0091 1103 6431 1
Zagreb, Avenija Dubrovnik 16, T: +385 1 5565 700, W: WWW.MANPOWER.HR, E: [email protected]
TRGOVAČKI SUD U ZAGREBU, MBS: 080675552
TEMELJNI KAPITAL 20.000 KN UPLAĆEN U CJELOSTI, zastupano po direktoru Aleksandru Hangimana
Na osnovu rješenja Ministarstva gospodarstva, rada i poduzetništva, KLASA: 102-02/09-04/02, UBROJ: 526-08-02-02/2-09-2 društvo je evidentirano u Knjigu evidencije agencija za privremeno zapošljavanje pod brojem 28/09
Na osnovu potvrde Ministarstva rada, mirovinskog sustava, obitelj i socijalne politike, KLASA: 102-02/21-03/28, UBROJ: 524-04-01-02/1-21-2 društvo je evidentirano u Knjigu evidencije fizičkih i pravnih osoba koje obavljaju djelatnosti u svezi sa zapošljavanjem pod brojem 253/21.
