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Head of Marketing / Commercial Lead Camping Division (m/f)
You are a creative and experienced marketing expert with a passion and understanding to shape, position and develop brands, ideally with experience in the hospitality and camping sector. You are a strategic thinker and planner with a clear and emphatic understanding of target groups, customer needs, user journeys and motivational triggers. You have a holistic commercial view with a data-driven approach and can make all the necessary deductions from the data to optimise your output. You are an inspiring leader who strives to make his team into a benchmark in the industry. You are a life-long learner with a “can-do” attitude and a strong drive to achieve and excel targets. You want to be the mastermind behind the development of one of the most exciting new brands and concepts in the hospitality industry.
At Falkensteiner you can expect a dynamic and open team that values both innovation and tradition.
We are looking forward to getting to know you and soon welcome you as part of our team in Zadar as:
Head of Marketing/Commercial Lead Camping Division (m/f)
YOUR TASKS:
- Creation of the overall marketing, communication and sales strategy of the Camping Division
- Set-up and implementation of a data-driven marketing approach
- Planning and managing of the marketing and sales budgets at corporate and resort level
- Creation of holistic marketing and sales action plans for the corporate brand and the single camping resorts Creation, planning, implementation & control of all marketing and sales activities and campaigns
- Analysis of pick-up trends, various market developments, identification of need periods and potentials for the camping resorts
- Ongoing optimisation of the price, product and offer policy for the camping resorts
- Revenue budgeting and forecasting
- Creation, coordination and implementation of pre-opening concepts for new development projects
- Creation, coordination and implementation of cross selling / in-house marketing activities
- Organization and implementation of co-marketing and partnership activities
- Leadership, motivation and development of the Marketing and Sales team
- Management of advertising, communication/ content agencies
- Constant development & improvement of structures, processes and tools
- Competitor analysis and market research
YOUR PROFILE:
- Min. 5-7 years of professional experience in the field of marketing, including team leading experience
- Strong experience and marketing knowledge in the hospitality sector, ideally with prior focus on the camping and outdoor recreation industry
- High understanding and passion for the tourism and hospitality industry
- Excellent organisational abilities, managing multiple concurrent projects, able to set and keep priorities for oneself and team members
- Strong communication skills, confident presentation style and ability to inspire and influence
- Passion for leading and motivating a team
- Creative and innovative spirit
- Positive, ambitious and results driven with “can-do” attitude
- Languages required: Very good English skills, Croatian and German is a big advantage.
- Driving license and willingness to travel
OUR BENEFITS:
- Competitive salary
- All-inclusive onboarding for a good start at work
- Buddy program
- Individual development planning and support through internal and external training and development opportunities
- Cross-exposure opportunities in other Falkensteiner hotels
- Opportunities to help shape the future in a dynamic and open working environment
- Attractive location for sports and leisure activities
- Falkensteiner vacation weeks at greatly discounted rates
- Team Member Rate and Family & Friends Special Rates with additional discounts on F&B and spa services
We are looking forward to receiving your application!
Take a look at your future workplace: www.falkensteiner.com
