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Oncology Brand Strategy Manager Croatia (m/f)
Oncology Brand Strategy Manager Croatia (m/f)
Location: Croatia - Zagreb
Type of contract: Permanent full-time
Working together for a healthier world Founded in 1849, Pfizer is the world's premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for people.
Description
- Tailor brand and execute brand strategies to local market needs, and define local priorities for brands
- Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Forecast brand performance and track progress towards target
- Allocate and execute in country brand budget
- Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
- Within matrix structure, managers a team of local CBLs responsible for TA products
Profile
- Master's degree or Degree in Business or Healthcare disciplines.
- Takes personal accountability for outcomes. Thrives on increasing levels of responsibility by confidently taking actions to move the business forward, showing a track record of achievement throughout her/his career.
- Has deep understanding and knowledge of relevant KOLs and stakeholder relationship across the region.
- Have previous experience on material preparation, adaptation, localization, approval while working with cross functional teams (GCO, Medical, Regulatory…)
- Has proven track of punctuality and flawless execution of all FCPA procedures and steps relevant to marketing activities.
- Respectable knowledge of relevant therapeutic areas and designated product is a plus.
- Makes timely and effective decisions by applying business and financial acumen.
- Excellent communication, planning and organizational skills.
We offer
- Compatitive salary rate and social package
- Wide opportunities for professional development
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.