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Online Marketing Lead Camping Division (m/f)
You are a performance marketing expert and aware of all the new developments in digital advertising. You are familiar with the optimal design of user journeys from the inspiration to the booking phase and incorporate this in your campaigns. You know Google Analytics 4 inside out and can make all the necessary deductions from the data to optimise your output. You are a visionary in the development of websites and e-commerce platforms and can contribute your knowledge to further technical development. You understand that mobile is the future and have proven to think and act that way. You have experience in setting up digital booking solutions and are able to increase conversion by relentlessly optimising them.
At Falkensteiner you can expect a dynamic and open team that values both innovation and tradition.
We are looking forward to getting to know you and soon welcome you as part of our team in Zadar as:
Online Marketing Lead Camping Division (m/f)
YOUR TASKS:
- Define the digital and performance marketing strategy (SEA/ programmatic/ display/ paid social) for the Camping Division in alignment with the Head of Marketing
- Create, implement and situational adaptation of holistic and data driven performance marketing plans for the brand and the single camping resorts
- Drive the automation of all performance marketing campaigns while ensuring a data driven personalisation of digital advertising to perfectly meet customer needs and expectations along the user journey
- Implement tracking and analysis tools for deep dive analysis and constant campaign optimisation ensuring best possible ROI
- Help design the website and booking solution of the Camping Division (desktop and mobile) in coordination with FMTG’s Director Technology & Digital Strategy at Vienna headquarter
- Establish a mobile first mentality and further develop the website and booking solution in terms of technical fitness and improvements, usability, user experience and conversion performance by implementing a consistent A/B testing strategy and integrating new technologies and innovative features
- Increase the pool of addressable customers by driving newsletter and Loyalty Club subscriptions via the website
- Set-up, manage and evaluate all OTA channels and other third-party digital distribution (strategy, revenue management, system integration, content management)
- Manage the Online Marketing team and create and monitor all Online Marketing budgets at central and camping resort level in coordination with the Head of Marketing
- Motivate, inspire, coach and empower the Online Marketing team members and develop the department into a benchmark in the Camping industry
- Monitor relevant trends and market developments and periodically conduct benchmark analyses
YOUR PROFILE:
- Several years (minimum 5) of professional experience in a senior position in the field of online marketing management/ website development
- High understanding of and passion for the digital marketing landscape, consumer needs and trends
- Strong experience in the tourism and hospitality industry
- Excellent organisational abilities, managing multiple concurrent projects, able to set and keep priorities for oneself and team members
- Strong communication skills, confident presentation style and ability to inspire and influence
- Analytical skills with passion for data driven decisions
- Creative and innovative spirit
- Positive, ambitious and results driven with “can-do” attitude
- Languages required: Very good English skills, Croatian and German is a big advantage.
- Driving license and willingness to travel
OUR BENEFITS:
- Competitive salary
- All-inclusive onboarding for a good start at work
- Buddy program
- Individual development planning and support through internal and external training and development opportunities
- Cross-exposure opportunities in other Falkensteiner hotels
- Opportunities to help shape the future in a dynamic and open working environment
- Attractive location for sports and leisure activities
- Falkensteiner vacation weeks at greatly discounted rates
- Team Member Rate and Family & Friends Special Rates with additional discounts on F&B and spa services
We are looking forward to receiving your application!
Take a look at your future workplace: www.falkensteiner.com
