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Regional Brand Manager (m/f)
Lugera Talent Solutions (ex Adecco) is leader in providing HR services.
Our client is an international company representing exclusive brands, offering a dynamic work environment with the opportunity to significantly influence brand development and market positioning.
For their growing team they are looking for new colleague on position:
Regional Brand Manager (m/f)
Location: Zagreb
RESPONSIBILITIES:
- Full responsibility for the profit and loss (P&L) of the given category
- Creation and execution of the Go-to-Market model, including coordination of retail activities, planning trade fairs and public events, and managing the BTL budget
- Developing and implementing product marketing strategies, including full management of the ATL budget in the region (digital channels included), building awareness of brands, and understanding the target consumer
- Performing in-depth data analysis of market data (GFK) and sales data
- Coordinating the usage of marketing materials across the region, including web pages, in-store presence, POS materials, and collaboration with marketing agencies
REQUIREMENTS:
- Proven experience as a Product Marketing Manager or Brand Manager (min. 5 years)
- Bachelor’s degree in Marketing, Communications, or a related field
- Proficient in web analytics tools (e.g. Google Analytics)
- Strong commercial understanding of the retail environment
- Experience in market analysis, including GFK data
- Background in FMCG is an advantage
- Fluent in English; knowledge of Slovenian is a plus
- Analytical mindset with strong quantitative skills
- Excellent commercial and verbal communication abilities
- Creative and enthusiastic approach to work
OFFER:
- Opportunity to work in an international company with a strong global presence
- Representing exclusive and prestigious brands in the market
- Attractive financial package, including a competitive fixed salary and an annual performance-based bonus
- Chance to independently influence and shape brand strategies and market positioning
- Collaboration with experienced professionals and exposure to international best practices
If you see yourself in this job description and meet the listed criteria, please submit your CV via the application link.
Permit for performing activities related to employment issued by the Ministry of Labor, number 178/20.